For international buyers, sourcing from India often comes with a familiar set of challenges: vendor delays, inconsistent quality, endless follow-ups, and lack of reliable on-ground support. While India is globally recognised for its rich manufacturing base across fashion, home décor, handicrafts, and accessories, navigating this fragmented ecosystem can be overwhelming without the right partner.
This is where Rashmee Joshi, Founder of Hiratek International, is making a difference. With over seven years of hands-on experience in sourcing and production consulting, Rashmee has built a reputation as a trusted partner for international buyers looking to work confidently in India.
Rashmee’s career began with an education in fashion and textile design at Delhi University. Her early years in merchandising and product development gave her first-hand exposure to the gaps between international buyer expectations and the realities of India’s supply chains. She recalls, “I saw how often buyers faced frustration, delayed timelines, inconsistent standards, and a lack of transparency. That’s when I realised the industry didn’t just need more vendors. It needed reliable partners who could bridge the gap.” This insight led to the creation of Hiratek International, a sourcing consultancy that acts as an extension of a buyer’s own team rather than a traditional commission-based buying agency.
Unlike conventional buying offices, Hiratek International works on a retainer-based model. This ensures that incentives are aligned with the buyer’s long-term success rather than transactional volume. The company specialises in fashion (apparel, footwear, and bags), home décor and handicrafts, accessories and jewellery, and sustainable and recycled materials. By offering end-to-end solutions from sampling to production to shipment, Hiratek reduces sourcing costs, ensures multi-stage quality checks, and provides transparent weekly reporting to clients worldwide.
Today, sustainability and ethical sourcing are not just trends, they are demands. India, with its legacy of natural fibres, artisanal craftsmanship, and growing base of compliant factories, is increasingly being seen as a future-ready sourcing hub. Rashmee believes India is uniquely positioned. “We’re able to combine centuries of craft with modern compliance and innovation. For buyers, that means access to authentic, sustainable products with global standards of quality and delivery.”
Her message to international buyers is clear: “When you work directly with one or two vendors, your options remain limited. But with a trusted local partner, you unlock access to India’s full manufacturing ecosystem, more choices, better prices, and reduced risks.”
Alongside her consulting work, Rashmee is actively building her personal brand as a thought leader on LinkedIn. Her growing presence is not just about visibility, it is about trust. As she puts it, “Buyers want confidence when sourcing from India. My role is to make sure they have it.”
As global buyers increasingly look to India for sustainable and scalable sourcing, voices like Rashmee Joshi’s are becoming critical. By combining practical expertise with transparency and a buyer-first mindset, she is redefining what it means to be an India-based sourcing partner. At a time when the world is rethinking supply chains, Rashmee is ensuring that India is not just part of the conversation but leading it.
