There’s a quiet shift happening on Indian vanities. Women and men alike are moving away from loud. linear scents and reaching instead for perfumes that feel softer. more intentional. more personal. LXVIE – the newest homegrown perfume label to launch – steps directly into this cultural moment with a collection that blends modern aesthetics with everyday luxury.
The brand has recently launched a curated range of fragrances tailored to various moods. personalities and lifestyles. This isn’t a brand chasing trends. It’s a brand building a moodboard for a new India.
A Design Language That Feels Like Today
What immediately draws you in is LXVIE’s visual universe. clean bottles. understated labels. soft neutrals. a quiet elegance that feels international yet distinctly Indian. The design carries a certain tenderness, a reminder that perfume isn’t just something you wear. it’s something you feel.
It mirrors a larger shift in how Indian consumers now experience luxury. not always as something loud. often as something intimate and expressive.
Fragrances With Personality. Not Noise
The launch collection spans women’s. men’s and unisex profiles. each crafted with distinct character.
Love Drop – for Women
A romantic. feminine scent built on pear. vanilla and airy florals. It settles on the skin like a soft whisper. effortlessly elegant for both day and night.
Paradox – Unisex
Bright. expressive and modern. A blend of citrus and sweet vanilla that feels youthful yet composed. designed for anyone who enjoys a scent with personality and polish.
Ocean Saga – for Men
Clean. breezy. salt-kissed minimalism. Perfect for men who gravitate toward fresh. uplifting perfumes reminiscent of coastal mornings.
Imperium Oud – for Men
Opulent. bold. refined. An oud-forward creation layered with warm depth. crafted for men who appreciate intensity with sophistication.
Ombre Royale – for Men
Warm. sensual. evening-forward. A deeper blend with spices and darkness. ideal for men who favour charismatic. quietly commanding scents.
A New Philosophy of Wearability
Unlike many launches that lean into maximalism. LXVIE arrives with a different thesis. Perfume should feel like a part of you. not a layer on top. The formulations are built to be long-lasting yet gentle. present without overpowering. crafted for workdays. nights out. and the softer spaces in between. It’s an approach that speaks to the modern lifestyle – fluid. intentional. across genders.
Now Live. Now Shop-able. Now Part of the Conversation
With the website officially live. LXVIE is ready for the spotlight. The full collection is available online. accompanied by travel-friendly minis for those who prefer exploring one scent at a time.
As India steps into a new era of aesthetic-driven beauty. LXVIE stands out as a brand defining what modern luxury can feel like here. soft. intentional. beautifully wearable – for everyone.
